Discover What are the most sanctioned practices by Google on websites? So that you can avoid carrying out these actions and that you may be harmed by the sanctions of one of the most important search engines in the virtual world.
Google and its penalties
Currently, many entrepreneurs and businesses have web pages to help them have a virtual presence and with the idea of ​​generating much more profit.
However, there are search engines such as Google that can penalize your website when you commit certain infractions or actions that are frowned upon by the engine. In this sense, it is convenient to know the types of penalties that Google carries out.
Types of Google Penalties
Broadly speaking, Google has 2 ways to penalize websites that they consider to have committed infractions, one is manually and the other automatically.
The manual penalty consists of sending an email to the owner of the website applying the penalty and in which it is specified that the search engine grants a certain period of time so that the user can solve the problem and avoid incurring greater consequences.
Once this time has elapsed, if the website owner fails to solve the problem, the sanction becomes a permanent action and the website automatically drops in search positions.
On the other hand, there are automatic sanctions in which Google does not issue any type of communication to the user or owner of the web and they are the search engine’s crawler robots, which automatically generate a sanction based on the infraction that has been carried out. with respect to current regulations.
The owner of the website that has been sanctioned only becomes aware of them when he accesses his site and verifies that the search results in which he appeared in a certain position have changed.
What are the most sanctioned practices by Google on websites?
There are some practices that the Google search engine considers to be frowned upon, in this sense the algorithms that Google uses to penalize websites and the reasons for doing so are not entirely clear.
In case you are not an expert, it may be difficult for you to determine when you are committing an action that can be sanctioned by Google.
Duplicate content
One of the main penalties that occur on websites is the one that occurs when Google determines that the content is not original and that it has been taken from any other page. In this sense, it is what is known as plagiarism.
Google is a search engine that focuses its qualification mainly on the user experience and when the user tries to find some type of information and comes across any that is almost identical to another, it is determined that it is not original content and therefore it is sanctioned for it.
Seo over-optimization
It is always good to have a website optimized for seo so that you can climb positions in search engines, however, if your entire website is purely focused on seo optimization, you may get a penalty from Google as this does not improve the experience. of the user and far from it, it is oriented solely to the ranking of the search engine.
Robots usually rate each site according to the user experience, if it is over optimized for Seo, it is most likely that the user does not have a good experience visiting it and this has been penalized.
Buy links
When your website is interesting, it is common for them to link to content that appears there, that is, external links are generated to your website, which usually improves the position in search engines.
However, the action that can generate sanctions occurs when you buy web links that contribute nothing or have nothing to do with your theme, this usually looks very artificial and Google automatically generates sanctions.
Other actions that can lead to penalties are excessive ads and advertising on your website, slow loading speed, too much content to display in a short time, keyword size or excessive use of it, hidden content and spam in the pages. comments.
