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What is SEO and how to put it into practice?

Discover what SEO is and how to put it into practice so that you can optimize your website for the main search engines such as Google, using various techniques and strategies that correspond to the abbreviation of Search Engine Optimization or in Spanish search engine optimization.

SEO: Search Engine Optimization

It is basically the techniques and strategies used to improve the organic positioning of your website in internet search engines.

Although Google is the most popular of these, there are other search engines in which you can also apply SEO techniques to achieve positioning.

Having a web page for your business or enterprise is useful to have a digital presence, however, even if you have it, you will not necessarily obtain the audience you want and for this reason it is essential to have a position among the first positions in search engines. search like Google.

SEO optimization consists of a process that is carried out with the intention of improving the visibility and positioning of your website among the main organic search results of a search engine.

When referring to organic results, it means that these are not payments but that the position is obtained thanks to the quality of the content it offers.

There is also the complementary option of paying a certain cost per click in order to improve the position of your website, however, this technique is known as Search Engine Marketing.

Why is it important to have a website with SEO optimization?

There are several reasons why having a good SEO positioning is essential for any website, among them, it is worth mentioning the following:

  1. It allows you to multiply your visibility, making a large number of users know about your site and frequently access it.
  2. It offers the possibility of improving your website, since by giving feedback to your users you will be able to obtain the information you need to improve their experience and the site itself.
  3. It is a long-term investment, it means that even if you think that you will not see immediate results in the long run, having SEO positioning will allow your website to rank among the top positions in the search engine.
  4. Make your website profitable, since you have made an investment of money, time and resources to develop a site for your business or enterprise and by achieving SEO positioning you will be able to obtain a greater number of visits and potential buyers.
  5. Improve the impact of the social networks of your business or enterprise, so that by creating a synergy between your website and the networks, you can get more users to access your brand.
  6. Provides trust and credibility to your site, since Internet users who access websites are usually carried away by the criteria of Google and other search engines, considering those that are positioned in the first places to be more reliable.
  7. It allows you to measure and optimize your website in the future, so that the more you work, the better results you will obtain and you will be able to correct those that are required at the precise moment.

Strategies to implement SEO on your website

To put SEO into practice on your website, it is essential that you apply these 10 strategies:

  1. Profile a Buyer person who is in accordance with your venture or business.
  2. Identify the keywords or Key Words that will be useful to you.
  3. Study and analyze your competition, so that you stay up to the challenge.
  4. Always take care of your images when uploading them to your website.
  5. Focus on the details that Google appreciates within the positioning.
  6. Check and keep all the links operational so that you can avoid those that are broken.
  7. Preferably use your own links.
  8. Place valuable content for users on your website.
  9. Analyze and evaluate the metrics of your SEO strategy.
  10. Be constant and work on the SEO strategies that you apply to your website.

What is the Black Hat?

If you have a virtual presence, you may be wondering what Black Hat is? It is fraudulent practices to achieve web positioning and this can be punished very harshly by the main search engines such as Google.


While it is true that all website owners want to reach the top positions on their sites, especially when it comes to search engines like Google, they have rules that must be followed to honestly achieve rankings, however, owners sometimes resort to unethical techniques known as Black Hat Seo.

The Black Hat is made up of any type of SEO practice that violates the guidelines of search engines such as Google to position themselves in the ranking.

In this sense, this term may cover too many situations and it is necessary to know which of them particularly violate the rules. Everything that does not obey the premise of creating unique and useful content for the user, in order to position themselves, is considered to be Black Hat.

In general, it is not considered that a worker who is dedicated to doing freelance SEO work does Black Hat when he has a quality link to a topic related to the one that his client asks him and it is common for this term to basically apply to illicit actions which are usually aggressive and not the previous ones.

Techniques that are considered Black Hat

So that you can have a clearer idea of ​​what is considered Black Hat in Seo, it is important to know some of the actions.

Spinning and duplicate content

Spinning basically consists of creating content from an existing one, doing a rewrite and publishing it as if it were something of its own.

Usually this action is carried out using programs that systematically and automatically modify the original content to produce new, but still foreign.

Duplicate content consists of what is known as plagiarism and that Google obviously sanctions.

Hidden content

This is another Black Hat technique that is frequently used by some and is to insert as many keywords as possible and relevant links in a text in which the content does not really provide anything useful to the reader.

In addition, it is common to use the same background color as the page, reduce the font size to zero, rearrange the text outside the page, and more.

Keyword stuffing

The technique is another of the most popular and it involves inserting the keyword in the content excessive number of times and in an illogical way, with the aim of clearly manipulating the page to increase relevance in search engines and achieve higher positions.

This is usually done by inserting lists of phone numbers that do not add value, blocks of text that list places, cities, states and more, by repeating the same words or phrases too often and including the Keyword.

Payment links

This consists of requesting other more relevant websites to generate a certain link or link for your page in exchange for a payment, either in currency or any other that is agreed upon.

Negative seo

It is about using various techniques that, through Seo, put a competition page in a bad light, such as adding poor quality links with harmful comments, inserting them too quickly and suspiciously, inserting certain links or simply making non-positive comments about other pages. Web.


This is a Black Hat technique that allows certain content to be displayed to users and a different one to crawlers.

Link Farm

It is a website that is created for the sole purpose of creating links to link to other sites.

Private Blog Network or PBN

It is a private network of blogs created to generate links very similar to those of link farm.

Abuse of structured data

This is a practice that uses schematized data that changes the way the content of the page is displayed in the results of search engines such as Google.

Block spam

It consists of including a link to a website within the comments of a blog as spam.

What are the most sanctioned practices by Google on websites?

Discover What are the most sanctioned practices by Google on websites? So that you can avoid carrying out these actions and that you may be harmed by the sanctions of one of the most important search engines in the virtual world.

Google and its penalties

Currently, many entrepreneurs and businesses have web pages to help them have a virtual presence and with the idea of ​​generating much more profit.

However, there are search engines such as Google that can penalize your website when you commit certain infractions or actions that are frowned upon by the engine. In this sense, it is convenient to know the types of penalties that Google carries out.

Types of Google Penalties

Broadly speaking, Google has 2 ways to penalize websites that they consider to have committed infractions, one is manually and the other automatically.

The manual penalty consists of sending an email to the owner of the website applying the penalty and in which it is specified that the search engine grants a certain period of time so that the user can solve the problem and avoid incurring greater consequences.

Once this time has elapsed, if the website owner fails to solve the problem, the sanction becomes a permanent action and the website automatically drops in search positions.

On the other hand, there are automatic sanctions in which Google does not issue any type of communication to the user or owner of the web and they are the search engine’s crawler robots, which automatically generate a sanction based on the infraction that has been carried out. with respect to current regulations.

The owner of the website that has been sanctioned only becomes aware of them when he accesses his site and verifies that the search results in which he appeared in a certain position have changed.

What are the most sanctioned practices by Google on websites?

There are some practices that the Google search engine considers to be frowned upon, in this sense the algorithms that Google uses to penalize websites and the reasons for doing so are not entirely clear.

In case you are not an expert, it may be difficult for you to determine when you are committing an action that can be sanctioned by Google.

Duplicate content

One of the main penalties that occur on websites is the one that occurs when Google determines that the content is not original and that it has been taken from any other page. In this sense, it is what is known as plagiarism.

Google is a search engine that focuses its qualification mainly on the user experience and when the user tries to find some type of information and comes across any that is almost identical to another, it is determined that it is not original content and therefore it is sanctioned for it.

Seo over-optimization

It is always good to have a website optimized for seo so that you can climb positions in search engines, however, if your entire website is purely focused on seo optimization, you may get a penalty from Google as this does not improve the experience. of the user and far from it, it is oriented solely to the ranking of the search engine.

Robots usually rate each site according to the user experience, if it is over optimized for Seo, it is most likely that the user does not have a good experience visiting it and this has been penalized.

Buy links

When your website is interesting, it is common for them to link to content that appears there, that is, external links are generated to your website, which usually improves the position in search engines.

However, the action that can generate sanctions occurs when you buy web links that contribute nothing or have nothing to do with your theme, this usually looks very artificial and Google automatically generates sanctions.

Other actions that can lead to penalties are excessive ads and advertising on your website, slow loading speed, too much content to display in a short time, keyword size or excessive use of it, hidden content and spam in the pages. comments.

What is the massive ping technique all about?

Surely you have wondered at some point what the massive ping technique is all about? And this time we will answer that question so you know everything about it.

What is ping?

Ping is a tool that allows you to check the status of the network and the activity of the computers that are connected to it.

Its name corresponds to the acronym for Grover Internet Package or Network Package Searcher, in Spanish. This is present in all operating systems and networks and is basically a tool that allows sending small cats to machines that are connected to a network and this generates a time calculation that allows determining the time it takes to receive and respond to said signal.

In addition, ping allows you to verify the existence of a device connected to the network, obtaining information on data transmission and latency.

A clearer way to exemplify it is the sport or game Ping-Pong, the time it takes to send and receive the response would be that in which the receiver and the thrower send and receive the ball, while the ping can be considered as the ball per se.

When the game is carried out in perfect harmony, it is possible to determine that the network is in optimal conditions, on the other hand, when it takes longer to send or respond, it is a possible sign of problems in the network.

By using the ping tool it is possible to determine if a remote computer is accessible or not.

What is the ping for?

Ping is a command that is commonly used to check IP connectivity between computers. The idea is to send ICMP packets to a destination computer and wait for the response to check whether or not the computer is active, there is packet loss or the time it takes for the response.

The ping acts in a similar way to a sonar, however it emits through a focus in the virtual world. In a simple way, it is possible to say that the lower the value obtained when performing or sending the ping, the faster the connection to the network.

What is bulk ping?

Mass ping is a term that is used to refer to the use of the tool by simultaneously sending the signal to several destinations, it is mainly used when a web page does not work and it is necessary to determine if there is a server problem or another error.

In this sense, the signal is sent and in case the web does not answer the ping, but if it is accessible, it is possible to determine that the problem is in the firewall of the web server that blocks the ICMP protocol.

To send a massive ping it is possible to use commands in the operating system and other tools that help execute this action, for this you can use various programs available on the internet for free or for a fee.

Some of these programs allow you to ping up to 100 sites at once, which avoids the tedious task of running them repeatedly or one at a time.

If you want to ping in the usual way, using your operating system, just put the following in a terminal or command prompt: «ping IP_address», with this you will be able to send four ICMP Request packets and you will receive a response as to whether the server is found enabled or not.

On the other hand, for the massive sending of ping, it is advisable to use programs or applications designed for it. Find out more about the new techniques that are being implemented on the internet through the articles that are already on our blog.